Where the Turf Industry Levels Up
March 18–19, 2027 | AmericasMart • Atlanta, GA
THE YARD is the first conference built exclusively for the artificial turf and home services industry.
Two days of game-changing keynotes, hands-on breakout sessions, a packed expo hall, live startup pitches, and the kind of connections that turn into real revenue. Whether you're running a crew of five or scaling to fifty, THE YARD is where you come to learn what's working, meet the people who matter, and leave with a plan to grow.
Top operators and entrepreneurs on stage
Real conversations with real operators
Three tracks across two days
40+ exhibitors and live demos
"The turf industry is a $7 billion market and still growing. THE YARD is where the next generation of leaders comes together."
Five pillars that make THE YARD unlike anything else in the industry.
High-voltage keynotes and panels from the entrepreneurs and operators who've built real businesses in this space.
Breakout sessions across three tracks: Sales Mastery, Operations & Growth, and Marketing & Brand. Walk away with playbooks you can use Monday morning.
Structured networking, a packed expo hall, and a VIP reception designed to build the relationships that move your business forward.
Awards ceremony recognizing the best operators, installers, and rising stars in the turf and home services game.
"The Pitch" — our Shark Tank-style competition where startups pitch to expert judges and a live audience for cash prizes and bragging rights.
THE YARD brings together every part of the artificial turf and home services ecosystem under one roof.
The artificial turf industry is booming — and it's pulling the entire home services ecosystem with it.
Four keynotes. Three panels. Nine breakout sessions across three tracks. Here's who's taking the stage.
The story of building a turf business from scratch and why this industry is just getting started. No fluff — just the real playbook.
A tech founder who's scaled a platform serving the home services industry. How AI and software are reshaping the game.
A nationally recognized entrepreneur sharing the mindset, systems, and strategies for scaling a service business past 8 figures.
A high-energy closer who'll send you home fired up and ready to execute. Motivation meets actionable takeaways.
We're locking in panel moderators and breakout session leaders across sales, ops, and marketing. Stay tuned.
Two packed days. Day 1 is The Kickoff — networking, keynotes, and getting fired up. Day 2 is Game Day — breakouts, the pitch competition, awards, and action.
Check in, grab coffee, and start meeting the people who'll become your next partners, clients, and friends.
Welcome to THE YARD. The state of the turf industry, where it's going, and how to position yourself to win.
Operators who've done it share the real lessons — hiring, systems, cash flow, and the mistakes that almost broke them.
Explore 40+ exhibitors, see live demos, and grab lunch with the crew. The expo hall is where deals happen.
How technology, AI, and software are transforming the way home services businesses operate and scale.
Scripts, objection handling, and the systems top D2D reps use to close.
Where to find people, how to train them, and how to keep your best.
Own your local market online. GMB, reviews, and the content that ranks.
The supply side speaks. Trends in materials, product innovation, and what installers need to know.
Exclusive networking event for VIP ticket holders. Cocktails, curated introductions, and access to speakers.
The official Day 1 after-party. Open to all attendees. This is where the real stories get told.
Fuel up for Game Day. Coffee, connections, and a preview of what's ahead.
A nationally recognized entrepreneur on the mindset, systems, and strategies for building something that lasts.
Selling to HOAs, property managers, and commercial clients at higher margins.
Job costing, cash flow management, and the numbers you need to know.
Building a brand that attracts customers and recruits. What's working now.
Last chance to walk the expo floor, collect samples, and lock in vendor relationships.
Five startups. Five minutes each. Expert judges and a live audience vote. Cash prizes on the line. Our Shark Tank moment.
From solo closer to team leader. Recruiting, comp plans, and management.
CRM, scheduling, estimating, and the tools that eliminate chaos.
Google Ads, Meta Ads, and LSA strategy for turf and home services.
Where is this industry going? Leaders from manufacturing, installation, and tech weigh in on the next 5 years.
Recognizing the best in the business. Five award categories celebrating excellence in the turf and home services industry.
A high-energy send-off. You came to learn — now go build. The last session you'll remember all year.
Our Shark Tank-style startup competition. Five companies pitch their product or service to a panel of expert judges — and a live audience vote decides the winner.
Hand-selected companies solving real problems in the turf and home services space.
Industry veterans and investors evaluating each pitch on viability, innovation, and market fit.
Every attendee gets a vote. The crowd plays a role in deciding who wins.
Real money on the line. Plus exposure to 500+ potential customers and partners.
Recognizing the operators, installers, and innovators who are raising the bar for the entire industry.
Best craftsmanship, attention to detail, and quality of completed projects.
Breakout company or individual making waves in their first 3 years in the industry.
Fastest-growing company by revenue, headcount, and market expansion.
Most creative use of technology, process, or product to push the industry forward.
Giving back through charitable installs, community projects, or mentoring.
Lock in your spot at THE YARD. Early bird pricing won't last forever.
For crew members and installers
Limited quantity — first 200 tickets
Standard full-access pass
4+ tickets — bring your team
The premium experience
Put your brand in front of 500+ turf and home services decision-makers. Five tiers, each designed for a different level of visibility and engagement.
40+ exhibitors showcasing the products, tools, and services powering the turf and home services industry. Touch it. Demo it. Buy it.
Rolls, samples, and new product lines
Sand, crumb rubber, and eco infills
Power tools, seaming supplies, and install gear
Scheduling, estimating, and operations platforms
Customer financing and business lending
Coverage, contracts, and compliance
Vehicles, wraps, and equipment trailers
AmericasMart Atlanta — one of the largest convention facilities in the Southeast. Right in the heart of downtown Atlanta.
240 Peachtree Street NW, Atlanta, GA 30303
AmericasMart offers over 7 million square feet of event space in the center of Atlanta's convention district. Easy access from Hartsfield-Jackson International Airport (ATL) — the busiest airport in the world — puts THE YARD within reach of every market in the country.
Direct flights from 150+ cities
Dozens of options within blocks
Atlanta's best restaurants nearby
Public transit directly to the venue
On-site and adjacent garage parking
Average 65°F — perfect weather
There's nothing like this in the turf space right now. A conference built by someone who actually installs turf? That's the kind of event I want to be at. Can't wait for March 2027.
We go to D2DCon every year for our pest control team. When I heard someone was building the same thing for turf, I immediately told my partner we're going. This is overdue.
The vendor expo alone is worth the trip. Being in a room with 500+ turf pros and 40+ exhibitors means I can knock out 6 months of vendor meetings in 2 days. Sign me up.
Have questions about tickets, sponsorships, speaking, or exhibiting? Drop us a line and we'll get back to you within 24 hours.